What is a web price scanner and its advantages
Online trading requires obtaining constant information about the actions of sellers and their price offers. It is necessary to monitor many parameters in a regular study mode. The tool for such actions will be web price Crawler.
Concept and capabilities of the scanner
This is the name of an application that can scan Internet sites, published catalogs and price lists in order to identify various information, primarily price offers for certain goods. The scanner can also study the cost of goods for specific sellers.
The customer specifies the names of the goods and the sellers who sell them, and the scanner performs the research in a given time interval. Among all the features of this application, it is worth highlighting:
- Automatic collection of price indicators from online store sites and marketplaces. Comparison of data with the customer’s service offer.
- Carrying out dynamic pricing for the service customer’s own goods. The process is carried out automatically based on the research carried out. The average or median price of goods can be taken into account, and a certain discount relative to competitors can be set.
- Compliance with minimum and recommended retail prices, that is, MRP and RRP, is monitored, and facts of dumping are identified.
- The assortment of goods, the presence or absence of them on sale, in the warehouse are analyzed.
- Promotions, offers of bonuses and discounts are identified, which makes it possible to apply similar offers to the customer of the service. You can also determine the effectiveness of all specified shares.
- An analytical study is being prepared to determine trends and the current real situation in the market.
Benefits
The scanner allows you to obtain objective, up-to-date information on the most important parameters of online trading at any time. This approach provides opportunities for conscious maneuver, developing a strategy for further actions to take into account all the efforts of competitors, and presenting your arguments.
The customer of the service receives complete information, the market becomes transparent for him, all actions of competitors are monitored promptly. That is, a price scanner is an important tool in business development, making the process more stable, predictable, and allowing you to make a profit.
The process is carried out automatically, the scanner can be integrated with other business programs.
